Jam Sutton is a multi-disciplined British visual artist.

Not limited to one avenue of artistic expression, his work spans various mediums from photography, film, technology, sculpture and fashion. Known internationally for collaborations with musicians such as Pharrell Williams, Steve Aoki, Azealia Banks, Will.I.Am, Jam fuses his passion for contemporary culture with visual art.

Jam began designing the concept brand This Is Not Clothing as a way of combining his interests in art, fashion and technology. The clothing becomes a wearable canvas for Jam’s artwork, creating silhouettes which complement and showcase the work. In conjunction with the wearable art prints, the free ‘This Is Not Clothing’ augmented reality app allows the user to explore the collection artwork in virtual reality when scanning the clothing hang tag.

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